Masthead
Matt
24 Years
Markham, ON
Canada
June 26, 2007
Presto Card
12:06 AM

Meet Presto, Greater Toronto’s long-awaited integrated fare card system. Ontario’s initiative to improve the way GTA-ers pay fares will finally put us in line with other transit authorities in North America and around the world.

Presto will be rolled out next month on a trial basis on select routes in Mississuaga which make connections to GO Transit stations at Meadowvale and Cooksville, as well as at Union Station.

Presto is expected to be fully rolled out in Brampton, Burlington, Durham Region, Hamilton, Mississauga, Oakville, York Region and GO transit systems by 2010. One key transit system is oddly missing is the TTC. Because of TTC’s large fleet of 1,500 buses and 250 some streetcars, there has not been a deal reached as to who will pay for the implemetentaion of card readers across the TTC system.

During full implementation, TTC will only accept the Presto card at the five key subway stations with interregional connections at Don Mills, Downsview, Finch, Islington, and Union stations.

What do you guys think of the name Presto? If you have a music background, you’d know that Presto means quick or fast in Italian. I suppose we use the term colloqually as well. I suppose the name is acceptable, but it’s missing a bit of local flavour and pizzaz. Perhaps we can follow the footsteps of LuminaTO, and spell it PresTO. At least in that case, there’s a reference to our region.

Presto Card official website - [prestocard.ca]
Smart card - [wikipedia.org]
Southern Ont. to see multi-system transit fare card
Fare enough: Single card aims to ease ticket trouble - [thestar.com]

Filed under Transit, published In Toronto

 

4 Comments
Random poster
June 26, 2007 12:21 AM

I thought it was more like a magician waving a wand... "Presto!"... a magical card that can take you anywhere :)

June 26, 2007 10:01 AM

Should have gone with seafood name. After the Octopus and Oyster, there should be another mollusk-inspired name like Clam, Abalone, or Squid.

June 27, 2007 04:31 PM

No seafood! Though the Shrimp Card would be neat.

According to Wikipedia, Seattle's new smart card is named "ORCA" -- which stands for "One Regional Card for All.

Pretty neat! Though you can tell that they were pushing it with the acronym.

June 27, 2007 05:37 PM

Sean Marshall's report on the Presto Card is very good.

http://spacing.ca/wire/?p=2045



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